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عمومی::
وضع استراتژیک
, allowing it to build a solid competitive position in the environment in question) and the strategic posture of CEO and top managers (i.e.
Undertake a strategic diagnostic of the company's competitive positioning by evaluating the chosen strategic posture for creating value from the company's competences and resources in view of the attractiveness of the targeted market segments; 3.
In fact, according to the theory of strategic groups, these companies have in common their choice of identical strategic posture.
It is essential to identify such new key success factors if the company has chosen a "blue ocean" type of strategic posture (see Chap. 2) based on capturing and getting value from new product or market opportunities.
Tables 3.3 and 3.4 list these alignments by strategic posture for each typology.
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